The jewellery market is always going to be a good one to get into. Many of us tend to buy inexpensive pieces to customise our outfits or enhance our look. No wonder everyone wants to set up an Etsy store!
I don’t think it’s too difficult to start selling your own jewellery. However, you have to work hard, have a strategy in place and really love what you’re doing. If not, you’ll find your career is over very quickly!
Figure Out What’s Popular
As with anything, you need to focus on supply and demand. It’s important to figure out the sorts of things that are popular. And then you need to focus on designing pieces that fall into these categories. It’s no use coming up with loud, colourful designs if people are looking for plain and understated. Do your research and speak to people in person. Even go to other jewellery stalls and find out what sells well. Once you know where the interest lies you can set about making popular items. Do what you love and be creative, don’t be afraid of trying something new. But if you intend to sell, test a few pieces and on your friends and family and try and gauge interest.
Before you start making anything, you’ll need the right tools. Don’t skimp on things that you need, remember you’re selling these to people! You want to be proud of what you present. I love handmade brands like Slinky Links who use recycled materials and innovative designs to create something classic, but different. Think about textures, colours, how it will feel and more!
If you’re someone who’s naturally creative, you shouldn’t be scared of getting a bit experimental. This might seem daunting to begin with, but in reality it’s a big part of creativity. Try different tools, glue guns are handy, with some glue squares from Glue Guns Direct, or think about using epoxy resin to set interesting designs. You could even give 3D printing ago, but classic methods are still just as good. The more you experiment, the more original you are likely to be. Try to allow your personality to shine through when it comes to your range.
Set up shop
Once you feel you’ve got enough bits made, and you’re happy with them, you need to focus on selling. You could try setting up a market stall at the local market. You can peddle your wares there and get a good idea of how well they do. You’ll also be able to take stock of what sells the best, and what is more difficult to shift. Use the first time as a learning experience. If you don’t want to set up a physical store, there are marketplaces online like Etsy and Ebay, though remember – it’s a competitive market. After the initial sales,s sit down and think hard about the pieces you’re selling, and the prices. If you do sell in person, take the opportunity to ask people questions. Why did, or didn’t they buy?
Drive Your Friends Mad online
You need to focus on pushing and promoting yourself, and your designs. And there’s no better way to do this than by driving friends mad on social media. I mean this in a good way, not a negative way. You’ve got to make your presence felt, and by targeting your friends they can pass it on to their friends, etc. Never underestimate just how powerful social media can be as a format.
If you’re organised enough you could make a decent amount of money from being creative. You just need to be sure you take it seriously and treat it as you would any other business. All whilst enjoying what you do!