Deciding that a blog will be good for your business, your everyday life, or for that extra income is easy enough – actually doing something about it is a whole other story.

Since blogging has skyrocketed over the last decade, it makes it even harder for regular bloggers to get started and stand out in the jungle of other blogs. 

Here is a handful of expert tips on how to make your blog stand out in the crowd and build the kind of audience you need in order to make some real money. That way, you can watch your side gig grow into something bigger – or even a full-time job over time.

#1 Make it matter

First of all, you need to choose what your blog is meant to do. If you’d like it to be a place where you can keep an open journal, so to speak, filled with pictures of yourself and your family on hiking trips, you can’t really expect it to make too much money. People have their own lives, after all, and merely checking out yours can be done on social media as well.

If you want your blog to matter and make a difference in other people’s lives, on the other hand, you may be able to grow it into something bigger. Create a platform where you share your financial advice, for example, help empowering entrepreneurs or teach others how to craft awesome stuff.

That’s the kind of blogs that will keep drawing readers as it actually has something more to offer. Wherever your expertise lies, make sure that you can share it with others through your blog.

#2 Team up with others

Nobody should try to run an entire business on their own. While you don’t need to hire anyone to manage your blog quite yet, you can certainly make sure that you have a network of other bloggers to back you up – as long as you back them up in return, of course.

One of the best ways to drive traffic to your site is, in fact, by having a link to your blog across the web. Other bloggers will happily make this happen as long as you can offer them the same; allow someone to write a guest blog on your site and see if you can do the same for them.

That way, you will be able to slowly gain an entire team of bloggers who help each other out by merely being in the same network. They know how hard it can be to increase those numbers so join the network of bloggers helping bloggers and watch your site grow a bit faster.

#3 Make it visually stunning

With so many blogs to choose from, you should try to go out of your way in terms of making your blog stand out in the crowd. We’re talking authentic and high-quality pictures, of course, preferably taken by yourself, as well as a site that is easy to navigate and possible to view on all sorts of devices.

While you can easily find someone to help you out with this, it’s recommended that you train yourself to understand the basics behind your blog. Look for some HTML classes in Chicago, for example, and you’ll be able to be in control of your blog in an entirely new way as you understand what’s actually going on.

Running a successful blog is certainly no easy task and you should make sure that you’re able to update it and come up with new and exciting content regularly. Otherwise, it will quickly lose its ranking and start to turn into a ghost town.

Sarah x