Blogging is about more than money – if you love it – it will come! But here’s a few tips.

Be an Expert

You need to write about what you know. This is the foundation of any successful blog. If you create a blog and write about something you don’t really know much about, what have you got to offer people? They will just go elsewhere and read posts written by people who are better informed and more knowledgeable. That doesn’t mean however you should be afraid to write about something that you’re learning. You just don’t want to accidentally offer incorrect information.

But the good news is that we all have our own particular skills and areas of knowledge. It’s about being honest with yourself and thinking about what you can offer to the blogosphere. The subject you write about will ideally be a topic that you’re passionate about and know inside out. That way, readers will have confidence in you and what you say.

Do Your Research

To have a successful blog, you have to first do your research so that you can be sure that you’re doing something unique and relevant. Come up with the idea for your blog and then look for other blogs that are centered on a similar subject or theme. This will give you an idea of the competition you’ll be facing.

Ideally, you won’t have too much competition. Filling a niche that is currently being ignored by other bloggers means that you’ll be much more likely to find success. But just because you find out that you will have other rivals, that doesn’t mean you should drop your idea. If you’re prepared to compete for readers’ attention, you’ll do fine.

Find the Right Platform

For people who aren’t knowledgeable about web design, you can use a free web tool to create your blog. This is the option that the vast majority of first-time bloggers choose, so you’ll be in safe hands. Platforms like WordPress and Blogger tend to be seen as the best free web tools for blogging.

Alternatively, you could host your own blog. This is something that is only a good option for people who understand how to create a website from nothing. You’ll have to pay for your domain name to begin with and then create the website. The advantages of doing this are greater control and customisation of the website.

Use Marketing and Ads

To get people visiting your blog and reading the content that you’re posting, you’ll need to market it. There are many different ways in which you can do this. You should choose keywords when writing your content, but make sure they’re relevant to your target customers. Blog monetisation is difficult, but it is possible.

You can look to have adverts placed on your website to generate income. If you’re using a blogging platform like Blogger, you can have adverts placed on your blog very easily. And the more viewers you have, the greater the chance of making money from your blog. You could also look for individual sponsors and approaching them. If you’re struggling, there’s no harm asking a PR company or considering affordable SEO services & packages.

Making money from your blog is something that all bloggers aspire to, but don’t forget why you started. Love writing and love your craft first and foremost!

Sarah x